Display Ads That Actually Made Me Look

This week, two display ads actually caught my attention:

(1) The timer in Hautelook’s ad counts down, adding a sense of urgency and contrast with the static imagery surrounding it. I am accustomed to this on the flash sale sites themselves, but don’t recall seeing the use of a timer in an ad before. I also was drawn in by the individual items highlighted vs. simply a branding message.

(2) Nordstrom re-targeting ad; what I found innovative was how they showcased not just one item, but multiple items I had viewed recently on their site. The likelihood that at least one would catch my eye just increased exponentially.

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