Seems coincidental, but the past few days I noticed an emphasis on free shipping promotions and messaging from non-traditional retailers. Rent The Runway, Gilt, One Kings Lane, and Joss and Main each sent emails highlighting free shipping in the subject line (rare of them). Strange coincidence of timing.
Rent The Runway subject line:
Finally! Free Shipping for One Year!
Gilt subject line:
Free Shipping: Our Gift to You + Balenciaga Handbags, …
One Kings Lane subject:
Free shipping for the holidays is here!
Joss and Main subject:
Get free shipping through the season. Enjoy smart and stylish holiday shopping.
I predict we see a huge amount of free shipping offers this holiday season and that retailers will remove the price of shipping as the barrier for purchase.