I was just on Anthropologie.com and noticed that they’ve made their product pages similar to Pinterest in the look and feel. They’ve walked away from a standard grid format, and the default styling is now a staggered approach more encouraging of constant scrolling and discovery.
Here’s what happened when I clicked on the “Dresses” in the standard left-navigation menu:
They give consumers the option to revert to a standard grid format in the top-right corner. I wonder if they are A/B testing each layout as the default to see which results in more clicks and purchases. If not, I’d encourage them to do so! I would be so curious as to the results.
As you scroll down, you see a “back to top” arrow similar to Pinterest as well:
I’ve seen lots of aggregator sites mimicking the Pinterest approach (Lyst, Styleseek, etc), but I haven’t seen individual retailers employ this technique on their site. I wonder how effective it is.