“No Minimum Monday”

I haven’t blogged here in a while, but received an email today that caught my eye. Anthropologie sent me an email with the subject line “No-minimum Monday (free shipping to all!) + May’s new arrivals.”


I feel like all too often, retailers say “free shipping” but when you read the fine print, what they really mean is “free shipping over $50” or something similar. I liked that this promotion was pretty straightforward and a simple execution (small banner within email and on site), and I thought the way Anthropologie framed this was quite clever.  The corresponding code they included “JUSTBECAUSE” was also very cute.