Rue La La created holiday capsules on the Gazillion Gifts part of their site in a super creative way. I love the combination of hand-drawn illustrations, typed banners/signs, real merchandise, props and photographs of gift wrapping elements like bows, ornaments and gift boxes with ribbon. The way they styled these capsules and pulled the page together really brought forth feelings of whimsy and and a warm festive vibe. It feels like you’re in a boutique store with white walls, practically getting to touch and feel the display. Nicely done!
A few screenshots: